Monday, October 15, 2007

technology choice

GameStop uses CAD and CAD as technology choices. As we know, GameStop not only sells video game accessories for other parties, but also manufactors its own products such as controllers, av cables, system cases, and so on. Let's take controller as an example. GameStop uses CAD technology to design its own ps3 controllers, which has a different looking than sony's but has the same function. Then GameStop uses the CAM to make those controllers as a batch flow process. those "home made" controllers are much cheaper and are very attractive to customers.
For those used games, they take in as "trade in"s, put every single game disk in a separate evenlope, and file them away behind the register. then they label price ids on the cases, and display them on the wall. we call the process "gutting", usually takes at least 2 mins for each game. When a customer comes in to buy a use game, he has to find the case on the wall, bring to the register, and the cashier has to find the game from thousands of guts. sometime if a person files the game in the wrong place, the other person won't be able to find it, and that usually causes a lot of customer complains. if the company can find a way to automate the whole gutting process, it will not only reduce the labor cost, but will also decrease the waiting time for customers.
GameStop uses ERP system, because everty store in the district can check each other's sales comp. trade comp. reverses, and subscriptions. They also get an email from corporate every day regarding which store has the best sales number, which store needs to catch up. GameStop has more than 3000 stores in the United States, but by using the ERP system, they are able to share informations anytime and anywhere.
gamestop.com and ebgames.com are the two major websites for the company. customers can review the upcoming new games, new releases, hot titles, and used games on those websites. they can also buy gams online, and it's easy and simple. All they have to pay extra is the shipping. after they got the game, if they don't like it, within 7 days, they can even return to a store!

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